Most Common Logo Design Mistakes
Pixbrand Team
Published: 07/12/2024
Designing a good logo for your brand takes more work than it looks. After all, a logo speaks about your brand, what it is all about, and the message that it conveys for your brand.
A logo is also the first source of contact for potential clients with your business. This is one of the biggest reasons that you need to get your logo right the very first time. If you are a designer yourself, it is obvious that you’ll be designing many logos as a part of your service offerings.
It’s quite a simple bottom line: you can’t mess up logos!
However, some common mistakes keep you away from giving your best shot at creating the perfect logo.
Here are a few such common mistakes with a few suggestions on how you can avoid them:
1. Don’t Pick the Most Obvious Symbol
The purpose of designing a logo is to instill the ability to distinguish it from others that have the same service offerings. That’s the reason why they exist in the first place.
This is why creating a glaringly similar logo to hundreds and thousands of others is a big mistake.
You can avoid this by picking up a sensible symbol to use in your logo but modulating it so that it is less obvious than the other logos. This simple trick will offer you a lot of leverage, helping you justify its use better.
2. Don’t Pick the Most Obvious Color
We often find that there are certain rules or style guides for choosing and using colors for marketing collateral. However, things need to be different for logos.
Logos create a separate identity for businesses, so instead of looking at any guide, you should go for colors and elements that speak for your brand, rather than some color palette that everyone advocates on the internet.
3. Don’t Make the Logo too Detailed for a Website Header
While detail is not a bad thing by any means, having too much of it on your logo can prove to be detrimental to your brand’s intent. Yes, your logo needs to be brilliant, but it also needs to be suited for the header of your website.
This is where you need to stick with the basics first. While there might be the urge to incorporate multiple things, refrain from doing that and keep the logo basic.
4. Don’t Only Think About the Trends
When you do your research to find the perfect logo for your brand, you will find that there are many design trends in the ecosystem. As a result, you might be tempted to add many of those trends to your single logo.
This will be a huge mistake, as it takes no time before a trend becomes too overwhelming. A logo has to be timeless, as it conveys the message that your brand is relevant.
While trends can be a good reference point for y0u to begin with, uniqueness and time-proofing abilities should always be at the back of your mind.
5. Don’t Forget Your Audience
As far as logo design is concerned, your target audience is everything. This is why your logo should always have a curious side to it when it comes to getting the attention of your target market.
If this is not done, the logo will not make the desired impact, that’s for sure.
You need to ensure that the audience is not forgotten when your brand logo is designed. This can be achieved by doing the right kind of research to understand who your target audience is and their preferences.
6. Don’t Choose Random Fonts
In times when minimalism has become a trend, it’s not hard to come across logos where there are no elements, just simple text in unique fonts. It also becomes the first point of client contact with your brand.
Using the first font that you see, or even some other font with no thought behind it whatsoever is going to be a detrimental decision for your brand as a whole.
Each font has a story to tell, and the font you choose needs to be effective enough so that the story can be rightly told. You can then proceed with creating a tagline as well, to make the storytelling behind your logo more impactful.
Conclusion
Errors are a part of life, but when it comes to creating the perfect logo, the lesser the mistakes, the better the results. If you are looking for the right place to connect for a logo that includes your brand intent and message to perfection, then Pix Brand can be the option!
Visit the Pix Brand website and find out more about them.
