Trends in Digital Marketing 2023 That You Should Focus on
Pixbrand Team
Published: 21/10/2023
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Market and technology are consistently evolving, so the channels to utilise them also need to be leveraged in more ways than one.
If you look at it from a commercial perspective, this evolution has led to brands and companies trying to get the best bang for the buck in their marketing efforts.
The future of digital marketing has changed unlike we ever expected it to be!
Intense competition has taken companies back to the drawing board, where strategizing and brainstorming to survive in the competition takes most of the time, and so far we haven’t even talked about executing any of those strategies. Digital marketing has a knack for doing just that to companies.
Here are a few statistics about digital marketing that you should know about, in the context of business marketers:
- 88% of successful digital marketers are those who focused on providing information to their target audiences.
- The global market for digital marketing and advertising is expected to reach $786.2 billion in 2026 from $350 billion in the year 2020.
- For every $1 spent on e-mail marketing, it generates $36 in returns as revenue.
This exponential growth in organic digital marketing as a preferred choice speaks volumes, and it’s only going to grow in the time to come. As a business looking to leverage digital marketing, you need to understand what’s working and what isn’t by studying trends in digital marketing for businesses.
Jumping right to the point, here are the trends that we think will play a big role in the future of digital marketing, not just in 2023, but beyond too:
1. Increased Use of Influencers
The case for influencers, in the broader scheme of things for small businesses majorly, is going to become more crucial in the remaining part of the year and beyond. Influencer marketing has become a marketing channel to reckon with in recent times, and this is only going to witness a positive rise.
While businesses and brands can build their own communities and audiences with effective digital marketing, it is also found that people trust other people recommending certain products or services, because they feel that no brand is ever going to tell the masses that they are selling something that’s not good enough.
2. Dominant Presence of Artificial Intelligence
Bard, ChatGPT, and more. These names have suddenly become household names, about how they will take manual employment out of the picture in the time to come. While that itself is not a positive thought, it goes without saying that Artificial Intelligence, or AI, will play a huge role in digital marketing.
Sponsored posts and stories on social media are a big example of Machine Learning, and there are dedicated tools available in the market today, like Jasper, that make writing copies easier than ever before.
3. More Video Content in Short Formats
The rise of TikTok and Instagram Reels has further consolidated the expectations that short-form videos as a digital marketing channel are here to stay. This has a lot to do with the lesser time everyone around us has, and brands need to convey their message as soon as possible.
Short video is a relatively new avenue, but there’s nothing to say it won’t rule the charts in 2023 and beyond, in the context of any internet marketing company.
4. Refined Customer Experiences
As the global inclination towards the digital ecosystem grows, ensuring a perfect customer experience has become absolutely vital for the success of any business strategy.
Given how online reviews and testimonials have become important sources of determining product and service quality, it’s going to be crucial to make the best first impression for any business, or it would become difficult with time to ensure brand loyalty, let alone positive results through organic digital marketing.
5. Conclusion
Here we are. These are the digital marketing trends for 2023 that we feel will make a big mark on the overall perception of digital marketing as a whole. While a lot of it will have to do with technological innovations, it’s also important to have a perfect digital marketing strategy in place to leverage the existing and evolving technologies that we have at our disposal today.
At Pix Brand, we’re dedicated to offering our suite of design and strategy solutions to help you project yourself like never before, with custom execution of strategies that hit all the right notes, giving out maximum ROI for each penny you spend. Connect with our experts and let’s bring you out there in the market in the most perfect manner!